Brand Personality
Library Lounge at core has a character of breaking rules, as a brand. It is not a fan of conformity and status quo, so he believes that you can’t leave a legacy without daring to be different. It believes that rules are meant to be broken, so why cower at the feet of rejection. When true freedom lives out there.
Brand Etymology
We are corky but not proud
We are corky but not proud
We are audacious but not uncontrolled
We are elitist but not arrogant
We are sophisticated but not artificial
We are defiant but not rebellious
We are opulent but not wasteful
We are reward driven but not entitled
We are achievers but not crowd pleasers
Brand Positioning Statement
Library Lounge exists for the discerning opulent who seek recognition for not being regular, Library Lounge offers a deserving haven to call home by committing to creating, delivering and sustaining unique experiences and interactions which must be truly different, defiant, and dedicated for the opulent.
Brand Purpose
To acknowledge every achiever in search of leisure as a reward for defying the status quo & against all odds to remain successful.
